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Sustainable Swag

iHop Creates an Ugly Sweater that goes Insanely Viral

The Challenge

The amazing team at McCann were charged with creating a fun campaign for the holiday season for iHop.

The Project

We worked with the McCann team to develop a unique sweater that would feature all the attributes iHop is famed for.  Each sweater was fully labelled for iHop who opted for an amazing chunky knit blue sweater.

After the initial run, a second run was required in super fast time.

The Result

The reaction was insane.  The sweater went viral gathering hundreds of thousands of likes across multiple social platforms.  The sweater was the "must-have" holiday season - both McCann and iHop were thrilled with the results.  Since then, we've worked with iHop quite a few times.

Woman wearing iHop Custom Sweater

Man wearing iHop Custom Sweater

iHop Instagram comments