Custom Ugly Sweaters are used for a variety of reasons-gifts, private label, incentives, promotion, marketing and various other campaigns. If the sole reason is to use them for a campaign that's social media based, here are a few things to keep in mind.
Color Color Color
We cannot stress how important it is to select a color that will work well on social media. Think of all the images, shares-what color will truly pop? What color will be noticed? This isn't as simple as selecting a festive bright color like red, it's about selecting the right shade of red. Some reds look dull in images and others make such a statement and have such an impact. If you're unsure, we can help you out with color options and choices.
Use Text Wisely
If you want a little message/text on the sweater, that's no problem! The message/text will be knitted in. Make it large and visible so that it's easy to read and requires no explanation. What about a # to match a trending # on Twitter?
Design for your audience
Only you know who you want to appeal to. Always keep that in mind when designing your custom ugly christmas sweater. People have such different taste and as a result some people prefer one type of christmas sweater to another. So it's important not to get caught up and simply play it safe. Think of who you are appealing to and be bold. These are custom made. It's a great opportunity to create an impact!
This article was co-authored by Ross Culliton. Ross is the founder of Roody Originals, creators of original custom sweaters for brands