Designing an ugly sweater should be done in certain steps:
1. Decide what you are using your Ugly Sweater for
If the ugly sweater is a company holiday sweater, then it is important to decide what you want to incorporate . As the ugly sweaters are custom, you should use this to your advantage and really have some of the company elements in the design. If it is a holiday sweater (and not for a specific launch of a new product or event) , then you may want to include the logo , brand colors and either a company element or company message. If the ugly sweater is for an event or a product launch, then incorporate the event or product launch into the design . The ugly sweaters are items that people like to keep so make it memorable.
2. Doing the actual design.
This is where it gets tricky as you may be used to specific requirements and dielines but when it comes to ugly sweater designs, that will depend on different factors and those factors are carried out in the knitting pattern phase. Therefore the only thing you should focus on is how you want your overall sweater to look. Use any sort of sweater template to achieve this or contact us and we can give you a sweater template to get started. Knitting can achieve amazing detail but if a design is tiny and intricate, it may need to be increased slightly to make it look better when knitted.
3. Keeping the client/customer in mind.
Whether you are selling your ugly sweaters or giving them as thank you or promotional or marketing gifts, it is important to keep the client/customer in mind. You certainly won't want to offend anyone so think about that at the design stage. An ugly sweater should be super fun, not offensive.
4. Designing the Ugly Sweater
The easiest thing to do when designing an ugly sweater, is to decide what style you like. Most ugly sweaters are crew necks and that allows for plenty of space on the sweater for the designs. If you want to go really "ugly" and festive, the more colors and elements on the design the better. Or maybe you want something a little more reserved like a fair isle sweater. Whatever the preference, think before starting the design about the styles you like . That will make it easier. Lots of people love the repeated pattern designs as they are super fun and there are so many different aspects of the sweater that can be discussed. It is also important to remember that the design is for a knitted ugly sweater, not a printed one. There is a clear difference here and it makes a difference in the design stage. A printed sweater involves your design printed on the sweater and can be printed in certain places on the sweater and that sweater has already been premade. Knitted ugly sweaters are not premade , they are fully custom. Due to that the design can go absolutely anywhere on the sweater and any color can be selected. So even if you want one color for the front, a different color on the back and have the sleeves as different colors, that's no problem! You can also opt for any color for the collars, cuffs and hem.
Ready to get started? Contact us here and we can help with a design or answer any design questions you have.