How ugly should my ugly sweater be?

September 30, 2016

Our business is ugly sweaters.  We constantly research designs and trends and generally lead the way in new and original Ugly Christmas Sweaters.

If you're designing a sweater for a brand all instincts point to creating a "nice" / "cool" ugly sweater.  Hold up. 

The most shareable and loveable Ugly Christmas Sweaters are the ugliest.  Go bold.  Go gaudy.  Go seriously ugly.  You won't be disappointed.