There is a difference between a branded custom sweater and a custom ugly sweater. Of course, there can be branded custom ugly sweaters too.
A branded custom sweater is a sweater that can be used any time of the year and incorporates a logo or brand colors or mascot etc.
A custom ugly sweater is a custom sweater made specifically for the Holidays. Some brands like to incorporate elements of their logo but sometimes they don't. When brands opt for custom ugly sweaters, they usually have a theme in mind. This theme is in line with a campaign that's running for the Holidays.
Designing a custom ugly sweater is not like designing a regular sweater. As most custom ugly sweaters have a character, animal or something with a face, some thought must go into the design. The knitting process isn't like print. The sweater isn't made and ready to go. When an order is placed, balls of yarn are selected based on color choices and detail involved. We work with various machines in order to select the perfect one based on a design. If there was only one machine, it may work for some designs but not for others. So it's important to have a great knowledge of the machines, knitting process and the design structure. With that in mind, here are some tips to help you design a custom ugly sweater.
1. Don't Sweat the Small Stuff
If you're working with graphics or starting with an illustration, then it's important to keep the overall picture in mind. If you try to capture every aspect of a face or symbol, it may look too intricate and overly complex on a sweater. The design is about that initial impact , that boom. So if you want a penguin smiling, great! How important is it that the beak has different shades of orange? That may look good in a design but not as a sweater. We can help with this -we know what will work and what won't be think of the overall look. Don't get caught up in one little design detail as this may not work on a sweater.
2. Don't go Crazy with Colors
There is no point having a million colors in a custom ugly sweater, it defeats the purpose. Stick with a maximum of six and go bold.
3. Think of what the ugly sweater will be used for
How much of the ugly sweater will be seen. Sometimes front only designs are the perfect option as they have that boom factor, the "oh I get it" immediately upon seeing it. Other sweaters are fully custom-front, back and sleeves and they are great for subtlety reminding people of something=like if you're a drinks company, there are rows of glasses or bottles of beer going around the custom ugly sweater. Other custom ugly sweaters may be front but with a little design on the sleeves-a little band of snowflakes-something to put people in the festive mood.
This article was co-authored by Ross Culliton. Ross is the founder of Roody Originals, creators of original custom sweaters for brands