Brands tend to select PR Campaigns based on the launch of certain products. PR companies pitch ideas based on the budget and specific needs of the brand in relation to the product they are launching. A PR company is then selected and must deliver on the campaign they have promised. The PR company needs to then work with manufacturers and suppliers in order to bring their vision to life.
There are certain things that are critical to a pr company if part of their campaign for a product launch is to deliver ugly christmas sweaters. Due to this, it's vital that a pr company only works with established custom ugly sweaters brands. The things that are of huge importance are:
1. Willingness to work together
The PR company has thought of a campaign and has a clear vision in mind. It's important to convey this and make sure all parties are in line with that.
We have often referred to this before but it can't be stressed enough. A custom ugly sweater for a pr campaign must be great quality. A cheap sweater will reflect badly on the brand, campaign and the pr company itself.
Many manufacturers will promise they can deliver on time but will they? It's too late to find out they can't after christmas! PR campaigns will have deadlines so it's imposrtant to work with someone who can deliver the products on time.
This article was co-authored by Ross Culliton. Ross is the founder of Roody Originals, creators of original custom sweaters for brands