Coca-Cola always have awesome marketing campaigns especially holiday christmas campaigns but their Sweater Generator was really awesome.
The process was so simple to create your own sweater-pick a template, pop on some graphics and share your own designed custom ugly sweater with friends! The best 100 (chosen online) were made into real life sweaters and shipped to their creators-how awesome is that!
This was an absolutely brilliant marketing campaign for the holidays to promote Coke Zero and allowed everyone to design a custom sweater easily.
The reason we don't use a generator for our custom sweaters here at Roody Originals is because we don't like to restrict clients with their design. The design can be anywhere on the sweater, you can select any color or size or style and any graphic including logos, we don't like customers to be confined to a handful of designs that other people will have. If you're making a custom sweater it should be truly custom. That said, we absolutely loved the Coca-Cola Sweater Generator and as marketing campaigns go, it was one of their best holiday ideas!
This article was co-authored by Ross Culliton. Ross is the founder of Roody Originals, creators of original custom sweaters for brands