When deciding on a design for custom ugly sweaters, brands need to first establish what the sweaters are for. Some brands want custom sweaters for promotional gifts so these need to coincide with other campaigns running for the Holidays. Other brands give them as gifts to employees and clients so they can be a little more festive but should always be consistent with the brand. Here are a few things to think about:
You may need specific brand colors-that's no problem for knitwear. Your sweaters can be whatever color you need. It's also important to keep in mind the social media aspect of custom sweaters, If you are using them for promo or gifts, people like to share pictures so think about colors that will pop and get noticed on social media.
2. Front or Front/Back and Sleeves
Do you want to design on front, back or sleeves or all three? Think about it. What's the message you'd like to get across? If it's one simple message, a large design on the front will work best as it will get the message across in one glance. The fully custom sweaters (front, back and sleeves) are great for branded custom sweaters as they can tell a story. They are also great for custom ugly sweaters as they can include lots of different festive images and messages.
Think about your design from the customer's point of view. Something small and intricate may mean a lot to you but may mean nothing to the customer. Sometimes the most simple designs are the best. Don't over complicate it as by doing that, the message will get lost. Pick one theme and work on that. If the theme is the brand and logo, then focus on the logo and make sure everything compliments that. If the message is a fun and cheerful Santa, you can add other festive images but make sure the eye is drawn to Santa. This can be done by the position of the Santa and the size along with picking a color in his outfit that works with the sweater color.
If you have questions, just ask. We've made thousands and thousands of sweaters so we can help out!
This article was co-authored by Ross Culliton. Ross is the founder of Roody Originals, creators of original custom sweaters for brands