There are so many emails sent during the Holiday season and it's really easy to get lost among all the other brands sending emails. It's vital to have a plan. Emails are very important for sales. Take Black Friday in 2014 as an example. More than one in four online orders were placed as a direct result of email marketing.
There are certain things you need to think about when making emails part of a holiday strategy.
1. You are contacting the customer directly. That's pretty huge and something that's often taken for granted when it comes to emails. Think about your ads on google, social media posts, tweets-all are subject to algorithms and you need to pay to be seen and that's even not a guarantee. So with that in mind, focus on the particular customer and create a profile so your direct contact can be tailored. When did you get their email? Where? Did they purchase before? What emails do they click on? Make a profile of them and send them targeted emails that appeal to their needs.
2. Holiday Season should have a really great Subject Line. Ok so that's easier said than done but so many emails that are sent are standard and therefore due to the vast volume during the holidays, may not even be looked at. The one that tends to work is "Want a Free Gift?"
3.Shirt, Sweet but Bold. You know from your own Inbox, that there are too many emails to open and when you do you don't need a short story. Why are you contacting me? If you can't say it in a couple of words then there's something wrong. Customer needs to see something enticing and click on it. The point of an email is to bring the customer to the site, not make them read a long email and then move on to something else.
This article was co-authored by Ross Culliton. Ross is the founder of Roody Originals, creators of original custom sweaters for brands - See more at: http://www.roodyoriginals.com/blogs/news/116754501-stella-artois-holiday-marketing-campaign#sthash.PhQtGysF.dpuf