PS4 Holiday Campaign

PS4 Holiday Campaign

September 30, 2016

To promote the PS4 for the Holidays, Sony released a 60 second ad. The ad was called "The Wonderful Life of a PS4 Player" .

The ad features a gamer who receives an invite to play a game on a PlayStation app. After dancing through the house, he sees himself in a mirror wearing PlayStation VR kit. Throughout the ad, the gamer meets real characters from games and fellow players. 

The ad is full of references to PlayStation's biggest games and includes Share Play, PlayStation VR, Uncharted 4, Street Fighter V and No Man's Sky.

 

 Sony also released a main Holiday 2015 commercial for the PS4. The focus of this ad was on Star Wars Battlefront. It was also used to promote their Darth Vader limited edition designed PS4. Star Wars Battlefront was one of the lead titles for PS4 and Sony further incorporated the Star Wars connection through the various bundles it offered and they offered branded and custom merchandise.

 

This article was co-authored by Ross Culliton. Ross is the founder of Roody Originals, creators of original custom sweaters for brands