Companies can still thank their customers while promoting their brand during the Holidays. One effective way of doing this is through the use of gift boxes and holiday packaging. The holiday packaging can be custom made but should still be consistent with the brand image. Here are some ways companies use holiday packaging to promote their brand:
Sephora created a graphic toolkit comprised of lips, lashes, and special holiday characters.
M&M's don't only update their packaging for the Holidays, they also make their characters a little more festive.
Coca-Cola brought out a limited edition bottle with some unique packaging for the Holiday season. The label (their standard one) turns into a gift bow.
This article was co-authored by Ross Culliton. Ross is the founder of Roody Originals, creators of original custom sweaters for brands