The Coca-Cola "Holidays are Coming" ad is one of the most recognized Christmas ads and to mark the 20th anniversary of the ad, Coca-Cola gave customers the chance to see the Coca-Cola truck. They relaunched the Coca-Cola christmas truck tour. Customers had the chance to take a selfie with the truck, spend time in a Winter Wonderland setting and enjoy a Coca-Cola. There were also limited edition bottles of Coca-Cola, the label turned into a gift bow.
By keeping their brand and campaigns consistent, Coca-Cola manage to make people experience the same emotions every year. Instead of redefining the brand and campaigns, they simply refine them.
This article was co-authored by Ross Culliton. Ross is the founder of Roody Originals, creators of original custom sweaters for brands