Brands like to create positive emotions within customers so that the customers will associate those emotions with that brand. There is no better time for experiential marketing than during the Holiday Season. Brands use this time to create interactive campaigns to involve their customers. Here are some of our favorite ones:
When talking about experiential marketing and marketing in general, Coca-Cola is always right up there. They have really established themselves as a Holiday brand and even now, show no signs of slowing down. They maintain their brand image through consistency and have campaigns involving their infamous Coca-Cola Christmas truck. They don't just stop there though-they are forward thinking. One of their new and fun campaigns involved an international snow transporter portal kiosk. Children in Lapland could send snow to children in Singapore instantly.
2. PNC Bank
It's a hard task to promote a Christmas Price Index and make it fun but PNC Bank managed to do just that. They created a life size bank made entirely out of gingerbread-the 340-square-foot bank was made with 5,000 pounds of gingerbread to be exact! Creators of the bank, Deutsch, are responsible for creating excitement. The bank encourages teachers to discuss data with the children so the gingerbread bank provided a place for the children to go to ask questions and see how the economy works. People who visited the gingerbread bank could use cookie covered ATMs and open new accounts.
3. TGI Fridays
TGI Fridays used virtual reality for their experiential Holiday campaign. Customers were offered the chance of a virtual dog sled ride! The best part was that customers didn't even need to leave their table. The 360 degree sled ride brought customers around Lapland through a virtual reality headset.
This article was co-authored by Ross Culliton. Ross is the founder of Roody Originals, creators of original custom sweaters for brands